Rawr Beauty - ASDA Wigan
Reis created this shop-in-shop express beauty concept for Rawr Beauty in partnership with ASDA for 3 of their new superstores in Wigan, Derby & Milton Keynes, forming part of the supermarket group's strategy to increase the number of brands and services offered to consumers on their trip to the supermarket and transform the stores into a 'lifestyle destination'.
Matt Harrison, Senior Director of Partnerships at Asda, commented: “We're pleased to partner with Rawr Beauty to bring this concept to our Derby and Wigan stores. We continue to work with exciting and innovative partners that give our stores 'destination' appeal and add relevant choice for customers as part of our wider partnership strategy."
The salon interior design incorporates express beauty services including manicure, pedicure & brows and also showcases Rawr Beauty's new range of beauty products, giftware & accessories. The bold use of colour, tropical pattern & even hanging monkeys makes a surprise statement within the supermarket setting and introduces an inviting hub of activity into ASDA stores.