Aveda Spa - Aveda Institute, Covent Garden

Reis have created this spa concept design for the refurbishment of Aveda's flagship Institute & Academy in Covent Garden London. Utilising a palette of dark, warm tones and natural materials, the design creates an oasis of calm amid the frenetic pace of London life. Treatments and services are inspired by plant-based healing traditions from around the world.

Aveda Institute General Manager, Mette Haxthausen explains:
“Enhancing the spa's surroundings has paid dividends with a marked increase in footfall as we welcome over 250 guests per week. We are proud of our staff retention figure of 91%, this has without a doubt a direct effect on the high guest loyalty that we are seeing with 65% of our spa guests returning within 3 months. We believe the key to a successful business is to create a culture that is passionate delivering the very best every time to every guest."

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